Blog
Whether you’re visiting Civic Link for the first time or are a long-time partner, everyone in the world of nonprofit and government communications can find value in the Civic Spark Blog. Our blog is a curated page of our thought leadership, takes on current government and nonprofit news, and a place to highlight and share our incredible partners. Check out our posts below!
How Governments Can Leverage Data in Public Relations
The vast majority of people in lower and middle income brackets say that the government isn’t doing enough to address major social problems according to Pew Research. Perhaps we can’t address every social ill as government communicators. But, we can start to gather the information needed to act and the information needed to tell us how to communicate what we’re doing.
Transparency is King
Trust is pretty important, but we don’t need to tell anyone twice about that. Anyone who’s ever done a trust fall gets that. But, what makes trust important to nonprofits?
Trust in nonprofits isn’t the same as trusting a friend to get you a ride to the airport. Instead, it’s more about trusting in an organization to live up to its mission and execute it.
Preparing a Brand for Crisis
An organization’s brand is a living organism. It’s the human perspective and personality that people see externally. It helps an audience understand the org’s voice, personality, tone, visual style, and more. Above all else, it signifies what the organization stands for.
So, how can you react to a crisis while being “on brand?”