Blog
Whether you’re visiting Civic Link for the first time or are a long-time partner, everyone in the world of nonprofit and government communications can find value in the Civic Spark Blog. Our blog is a curated page of our thought leadership, takes on current government and nonprofit news, and a place to highlight and share our incredible partners. Check out our posts below!
Young Donors Want Community: Here's How to Give it to Them
For many people in the Gen-Z cohort, donating is no longer an annual event or something to do occasionally. Young people want to feel like they are a part of the mission, a part of something bigger than just themselves. Nonprofits have the power to provide this sense of community and a mission to drive young people who want to enact positive change in the world. And there is a useful model to do it.
Transparency is King
Trust is pretty important, but we don’t need to tell anyone twice about that. Anyone who’s ever done a trust fall gets that. But, what makes trust important to nonprofits?
Trust in nonprofits isn’t the same as trusting a friend to get you a ride to the airport. Instead, it’s more about trusting in an organization to live up to its mission and execute it.
Engaging Digital Audiences as a Government Agency
Now more than ever, there is a vested interest for governments to use digital tools, such as social media and email. As of 2024, nearly 73% of all Americans are on social media. And of course, we know the importance of email, with its integration into every part of our daily lives. With smaller budgets and teams, it can be tough for government communications to catch up with current practices.
These tools are fundamental to connecting people to resources, services, and tools governments offer at every level, whether it’s a local county agency serving 4,000 people or the EPA serving hundreds of millions.
Preparing a Brand for Crisis
An organization’s brand is a living organism. It’s the human perspective and personality that people see externally. It helps an audience understand the org’s voice, personality, tone, visual style, and more. Above all else, it signifies what the organization stands for.
So, how can you react to a crisis while being “on brand?”