Blog
Whether you’re visiting Civic Link for the first time or are a long-time partner, everyone in the world of nonprofit and government communications can find value in the Civic Spark Blog. Our blog is a curated page of our thought leadership, takes on current government and nonprofit news, and a place to highlight and share our incredible partners. Check out our posts below!
How Governments Can Leverage Data in Public Relations
The vast majority of people in lower and middle income brackets say that the government isn’t doing enough to address major social problems according to Pew Research. Perhaps we can’t address every social ill as government communicators. But, we can start to gather the information needed to act and the information needed to tell us how to communicate what we’re doing.
Engaging Digital Audiences as a Government Agency
Now more than ever, there is a vested interest for governments to use digital tools, such as social media and email. As of 2024, nearly 73% of all Americans are on social media. And of course, we know the importance of email, with its integration into every part of our daily lives. With smaller budgets and teams, it can be tough for government communications to catch up with current practices.
These tools are fundamental to connecting people to resources, services, and tools governments offer at every level, whether it’s a local county agency serving 4,000 people or the EPA serving hundreds of millions.