Services
It can be challenging to craft the right narrative and find the stories that support the work your organization is doing. There are questions about how to choose the stories, what the audience wants, how will they be reached, and more.
That’s where we come in. I provide fractional and project support through Civic Link to support your organization’s initiatives, goals, and the communities you work with. Here are the ways we can do that.
Public Relations
Perception is everything. People need to be able to trust your organization and make sure that they can come to you when they need support or want to contribute.
With a background in strategic communications and public relations, I can create impactful awareness campaigns, develop thought leadership and messaging strategies, work to secure news placements, and anything else necessary to execute a communications strategy.
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• Journalist Research: Finding the journalists who would be interested in covering your organization
• Media Pitching: Tailored, strategic pitches to connect journalists to stories that engage the public with your work
• Media Training: Preparing executives and staff for media appearances with expert research, talking points, and mock interviews
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• Share of Voice: Tracking your organization’s mentions and working to grow your share of your industry
• Thought Leadership: Preparing op-eds, opinion pieces, and content that highlights an organization’s knowledge of a topic
• Crisis Communications: Preparing and responding to crises across many channels
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• Audience Analysis: Understanding your audience to meet them where they are and deliver content
• Message Development: Crafting your organization’s voice to motivate the public to action
• Integration: Bringing together all channels and strategies to drive meaningful results
Social Media
We’re seeing more and more people use social media to share information, get involved in activism, and be at the forefront of discussions essential to their communities. You don’t want to miss out on all of that.
I’ve led social media campaigns with viral content, sold out events, and driven web traffic through my strategies for social media. I’ll put together essential needs for your organization, such as documentation, strategy, and community management principles to make sure you reach the public.
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• Software: Finding and implementing the best tools to manage your organization’s social media
• Channel Management: Adapting to the needs of each social media channel to create the best user experience
• Community Management: Creating a seamless experience for audience members to get engaged with your organization
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• Content: Creating a content strategy that meets your audience’s needs and fulfills organizational goals
• Direction: Creating a comprehensive social media strategy that achieves organizational goals and engages your audience
• Guidelines: Ensuring consistent social media management, responses to messages, and more.
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• Creation: Developing engaging and well-designed material that showcases your organization
• Content Types: Working with your organization to develop diverse sets of content that engage audiences
Digital Communications
Digital engagement is tough. It requires a lot of time, energy, and effort to put together content consistently for a wide and varied audience, all of whom have different wants and needs from the content you put out.
Thankfully, this isn’t my first rodeo. I’ve executed digital campaigns, built websites, coordinated newsletters, and developed marketable content that inspires people to take action or contribute to your organization. I’ll ensure a consistent output of strong digital content that engages your audience based on their preferences.
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• Development: Finding the right tool to develop your organization’s website and bringing it to life
• Copywriting: Creating engaging copy that resonates with your audience and guides them to action
• Optimization: Making your site viable for search engines and creating content that helps your organization appear in more results
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• Content: Writing and designing engaging web content that calls the public to action
• Segmentation: Dividing audiences up by common interests and demographics to optimize web material
• Optimizing: Improving on previous email based content to improve open rates and click-throughs
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• Writing: Creating engaging content that showcases your organization’s expertise and work
• Research: Crafting expert sources and content to bring authority to your organization
Branding
As if this gig wasn’t hard enough, now you need to track your brand perception and responsively improve on your brand architecture?
That’s where I come in. I’ll dive into brand research to understand your audience, their needs, and pain points to develop a brand that inspires confidence and meets their needs. I’ve built entire brands from scratch (like the one you’re looking at right now), so I can support a wide array of brand needs.
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• Market Research: Understanding what people in your ecosystem are doing
• Internal Focus: Understanding what your staff are looking for in a brand
• Surveys: Learning about what your audiences wants from your brand
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• Concepts: Drafting and creating the messages and visuals
• Positioning: Creating the living, breathing brand image through the core elements, persona, and more
• Visuals: Creating the way an organization will be seen through visuals and the messages associated
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• Design: Creating the branded materials and mocking up designs to help understand the brand
• Digital and Print: Implementing the brand across all channels and adjusting by channel
• Management: Tracking the performance of a brand and ensuring it does not come under external or internal threats
See Us In Action
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See Us In Action →
Now that you’ve seen what we offer, take a look at how we deliver on it. We publish case studies based on partner success stories with project backgrounds, the work we did, and the amazing results we achieved for partners across governments and nonprofits.