Blog
Whether you’re visiting Civic Link for the first time or are a long-time partner, everyone in the world of nonprofit and government communications can find value in the Civic Spark Blog. Our blog is a curated page of our thought leadership, takes on current government and nonprofit news, and a place to highlight and share our incredible partners. Check out our posts below!
How Nonprofits Can Track Their Brand Performance
Your nonprofit’s brand isn’t just a visual on social media, or the work you show on a website. The Brand brings an organization to life. It’s the way people interact with your nonprofit, talk about it, and choose to support it. That sounds pretty important, right? It also makes it essential to understand how your brand is performing.
How Governments Can Leverage Data in Public Relations
The vast majority of people in lower and middle income brackets say that the government isn’t doing enough to address major social problems according to Pew Research. Perhaps we can’t address every social ill as government communicators. But, we can start to gather the information needed to act and the information needed to tell us how to communicate what we’re doing.
Young Donors Want Community: Here's How to Give it to Them
For many people in the Gen-Z cohort, donating is no longer an annual event or something to do occasionally. Young people want to feel like they are a part of the mission, a part of something bigger than just themselves. Nonprofits have the power to provide this sense of community and a mission to drive young people who want to enact positive change in the world. And there is a useful model to do it.
Transparency is King
Trust is pretty important, but we don’t need to tell anyone twice about that. Anyone who’s ever done a trust fall gets that. But, what makes trust important to nonprofits?
Trust in nonprofits isn’t the same as trusting a friend to get you a ride to the airport. Instead, it’s more about trusting in an organization to live up to its mission and execute it.