Blog
Whether you’re visiting Civic Link for the first time or are a long-time partner, everyone in the world of nonprofit and government communications can find value in the Civic Spark Blog. Our blog is a curated page of our thought leadership, takes on current government and nonprofit news, and a place to highlight and share our incredible partners. Check out our posts below!
How Nonprofits Can Track Their Brand Performance
Your nonprofit’s brand isn’t just a visual on social media, or the work you show on a website. The Brand brings an organization to life. It’s the way people interact with your nonprofit, talk about it, and choose to support it. That sounds pretty important, right? It also makes it essential to understand how your brand is performing.
Preparing a Brand for Crisis
An organization’s brand is a living organism. It’s the human perspective and personality that people see externally. It helps an audience understand the org’s voice, personality, tone, visual style, and more. Above all else, it signifies what the organization stands for.
So, how can you react to a crisis while being “on brand?”