Climate Communications Strategy

  • December 2023 - January 2024

  • The Climate Initiative

  • Social media strategy, content creation, fundraising, event marketing, graphic design, community management

Background

To support an in-house team member transitioning out of the organization, The Climate Initiative contracted with Civic Link Founder Lenny Zaleski to create a comprehensive social media strategy, pinpoint grant opportunities, and develop fundraising communications for upcoming giving campaigns.

About the Partner

The Climate Initiative provides young climate champions education and engagement tools to steward our planet and catalyze the transition to climate-resilient communities. Through community-based education and empowerment initiatives, youth learn about local climate problems and possible solutions, giving them hope and the inspiration to become change agents in their communities and beyond.

Partner Goals

  • Increase reach on social media by 4%; increase engagement on social media by 3%

  • Develop grant research for potential grant appeals

  • Steward $2,000 or more in individual donations

Project Scope

  • Contract lasted from December 2023 to January 2024

  • Software utilized: Later Social Media Management, Canva, Adobe Photoshop, Excel

  • Our responsibilities:

    • Develop a social media strategy focused on monthly themes

    • Research grant making institutions in the climate space

    • Coordinate donor campaigns to fundraise

Approach

To conduct the best social media practices for the organization, Civic Link organized content into flows, including:

Awareness Holidays

Events

Environmental Awareness

Through these pillars, the content was created using Canva and scheduled through Later.

To utilize the social media growth, we also sent out donor requests from the new LinkedIn followers, targeting environmentally conscious professionals with disposable income to give.

Results

✴︎

Results ✴︎

3%

Increase in donations made on Instagram from previous campaign

40%

Increase in engagement on Facebook for content we created

343

New LinkedIn followers for TCI’s LinkedIn account

$3,000

Raised for the organization through donors appeals

13%

Increase in event attendance

Previous

Community Driven Social Media