Connecting governments and nonprofits to the public

We’re a public relations firm specializing in media relations, image management, social media strategy, and brand development.

Meet the Founder

Hi, I’m Lenny, Founder and Principal of Civic Link! I’ve worked with local government and nonprofits for three years, developing their public relations strategies, crafting engaging digital campaigns, and managing their social media.

Civic Link tells stories that engage, and we produce the best outcomes at an affordable rate. We understand that it’s only getting harder for small organizations to keep up with the demands of modern outreach and comms, so we’re here to help.

Services

Public Relations

With a background in strategic communications and public relations, I can create impactful awareness campaigns, develop thought leadership and messaging strategies, work to secure news placements, and anything else necessary to execute a communications strategy.
Digital Communications

I’ve executed digital campaigns, built websites, coordinated newsletters, and developed marketable content that inspires people to take action or contribute to your organization. I’ll ensure a consistent output of strong digital content that engages your audience based on their preferences.
Branding

I’ll dive into brand research to understand your audience, their needs, and pain points to develop a brand that inspires confidence and meets their needs. I’ve built entire brands from scratch (like the one you’re looking at now), so I can support a wide array of brand needs.

Who We’ve Worked With

Testimonials

"We hired Lenny to do real-time social media coverage for our soft opening event, and he nailed it. He documented the event, covering all the essential details so our social media followers felt they were also there. Lenny was courteous and professional from start to finish. He was timely and thorough, ensuring he knew the scope of work and our project vision. I highly recommend Lenny for any marketing or communications needs and look forward to working with him again."

Dabriah Rice, Executive Kitchen Manager at 6888 Kitchen Incubator
"Civic Link Communications has been a great partner for our office. They elevated our visual presence on social media, helped us maximize traffic to our website and event sign-ups, and fostered a strong online presence and community."

Jill Bucaro, MSW, LISW-S, LICDC, Manager of Holistic Defense Services at Montgomery County Public Defender
“Lenny is a service-driven marketer who wants to promote the mission of the organizations he is working for. I appreciate that he has a professional approach, working quickly, adhering to brand guidelines and turning out professional materials.”

Kaitlin Schroeder, Digital News Director at WYSO
"We were thrilled to have Lenny return to TCI as a Communications Consultant this winter. He took multiple projects by the helm to support the team and get our social media content strategy back on track. Lenny is the all-around team player; he brings a strategic brain, creativity and natural leadership to every item he works on."

Meagan Cooper, Director of Communications at The Climate Initiative

Our Recent Work

Image of a state government building, an example of a client Civic Link Communications serves

Social Media Content

We’ve been working with our partner, the Montgomery County Public Defender, to drive growth on their social media platforms through increased shares, community building, and follower increases.

View the Case Study

New Resources

Civic Link and founder Lenny Zaleski have created free, easy-to-access resources for government communications professionals. Currently, there are resources for social media strategies and PR campaigns.

View Resources

Person holding a credit card and typing on a laptop

Thought Leadership

Civic Link and founder Lenny Zaleski has worked with Sprig Communications to develop blog content that positions its founder, Alexis Bennett, as a thought leader on key nonprofit topics such as fundraising campaigns.

View the Blog